Designing Nordic Hospitality

Have your guests fall in love with the world you create

NLUX Studio – A New Era

We are a Boutique Hospitality & Experience Design Studio that creates Nordic luxury destinations that guests fall in love with.

tHE cREATIVE fORCE

Meet
MARIKA

GOMAN

Founder & Creative Director

Marika Goman has been a quiet pioneer behind authentic Nordic hospitality since long before it became fashionable. With deep roots in Finnish culture and architectural expertise, she recognized early that Finland’s greatest luxury isn’t material wealth – it’s our relationship with nature, our sauna traditions, and our understanding that happiness comes from simple, authentic moments.

Through her original vision for Nordic experience design, Marika helps hospitality brands and properties create experiences where international guests don’t just visit Finland – they discover what makes Finns the happiest people on earth. “We design feelings,” Marika says, “spaces where people remember what truly matters.”

Photo: SK Veera Korhonen

The Creative Force

Meet
MARIKA

GOMAN

Founder & Creative Director

Marika Goman has been a quiet pioneer behind authentic Nordic hospitality since long before it became fashionable.

With deep roots in Finnish culture and architectural expertise, she recognized early that Finland’s greatest luxury isn’t material wealth – it’s our relationship with nature, our sauna traditions, and our understanding that happiness comes from simple, authentic moments.

Through her original vision for Nordic experience design, Marika helps hospitality brands and properties create experiences where international guests don’t just visit Finland – they discover what makes Finns the happiest people on earth. “We design feelings,” Marika says, “spaces where people remember what truly matters.”